Truth (and consequences)
David Weigel | March 30, 2006, 11:40am
If you watch any TV shows aimed at the 18-34 demographic, you've seen ads by "truth," the totally cool anti-smoking campaign. Funded by $300 million a year in Big Tobacco protection money, most of the commercials showcase handsome teens and twentysomethings haunting an anonymous city's streets, irritating passersby by screaming into megaphones or brandishing scary dogs.
In other words, they're annoying. Filmmaker Richard Darge realized this and made his own "truth" commercial that shows what happens when a fed-up smoker encounters one of the campaign's self-righteous street theater junkies.
(Hat tip: John Tabin.)
Warren | March 30, 2006, 3:15pm | #
I posted this once before, it went over well with the Hit and Runners. It seems appropriate here. I would be thrilled if anybody actually filmed it.
PSA
Setting: Sunny day in the park, father and son taking a stroll.
Kid: Dad, did you ever do drugs?
Dad:[stammers] Well uhh
[guy with large Que cards (QCG) runs up and holds up card that reads:
YEAH I DID
AND IT WAS A DUMB THING TO DO]
Dad: [Looks at card, begins reading, vaguely dispassionate]
Yeah I did, and it was a dumb …
[shakes head begins speaking in engaged conversation voice ]
Yeah, yeah I did. I did a lot of dumb things too. But I also had some great times. Some of the best moments of my life happened when I was high. Like the first time I made love to your mother.
[QCG gets panicked look on face. Turns card over and reads it (twice) turns card back around and holds it up, waves it back and forth]
Kid: Sooooo, you're saying drugs made your life better?
Dad: I'm saying that drugs are powerful things. And like all powerful things, you need to have a healthy fear of them. You see son, drugs, like cars, a little knowledge, and religion, can be very dangerous. But they can also be useful and life enhancing when used responsibly. It's important that you educate yourself on the effects and risks before you start experimenting.
[QCG rotates the "yeah I did" card to back of stack. He frantically waves the new top card which reads:
BUT NO ONE EVER TALKED TO ME ABOUT IT]
Dad: [turns his back to QCG and faces his son] And the biggest risk of all is the fact that they're illegal. Not only can you get arrested, but if you're convicted you loose any chance of getting into college or landing a decent job. And of course there's no FDA or even Consumer's Reports to ensure purity and quality. For instance, Ecstasy is far safer than beer, but when you buy pills on the black market, there's no way of knowing what is in them. You could be putting anything from sugar to cyanide in your body.
[Father and son begin walking again. QCG violently throws the "no one ever" card away. His new card reads:
DRUGS ARE BAD
MMMMM-KAY
He is walking backwards and jamming his finger at his card]
Kid: So if making drugs illegal actually makes them more dangerous, why don't we just end drug prohibition?
Dad: Well it's like I said son, people do a lot of dumb things.
[Father and son continue talking and walk off together]
[QCG trips and falls to ground, cards go flying. Close up on his face – look of exasperation]
QCG: I need a drink
Tim | March 30, 2006, 6:59pm | #
I think a very funny commentary on how harmless pot smokers are is The Streets song "The Irony of it All" This song is pretty funny if you have ever heard it. Basically it is about how stoners usually just hang out and play video games, order pizza, etc. Here are a couple sample lyrics for your enjoyment:
Eh hello. My names Tim and I'm a criminal,
In the eyes of society I need to be in jail
For the choice of herbs I inhale.
This ain't no wholesale operation
Just a few eighths and some Playstations my's vocation
I pose a threat to the nation
And down the station the police hold no patience
Let's talk space and time
I like to get deep sometimes and think about Einstein
And Carl Jung And old Kung Fu movies I like to see
Pass the hydrator please
Yeah I'm floating on thin air.
Going to Amsterdam in the New Year - top gear there
Cause I taker pride in my hobby
Home made bongs using my engineering degree
Dear Leaders, please legalise weed for these reasons.
You know I don't see why I should be the criminal
How can something with no recorded fatalities be illegal
And how many deaths are there per year from alcohol
I just completed Gran Tourismo on the hardest setting
We pose no threat on my settee
Ooh the pizza's here will someone let him in please
"We didn't order chicken, Not a problem we'll pick it out
I doubt they meant to mess us about
After all we're all adults not louts."
As I was saying, we're friendly peaceful people
We're not the ones out there causing trouble.
We just sit in this hazy bubble with our quarters
Discussing how beautiful Gail Porter is.
MTV, BBC 2, Channel 4 is on until six in the morning.
Then at six in the morning the sun dawns and it's my bedtime.