He was sure to lose, of course, but that allowed him to be creative -- and impolitic. Consider this exchange from his first press conference:
Q: Do you think you have any chance of winning?That wasn't just a good line. At a time when some at National Review argued that the magazine should always support the most conservative electable candidate, the journal's editor himself was asking New Yorkers to vote for a man who knew very well that he was unelectable. That's a far cry from the National Review of today, a magazine more willing to settle for Mitt Romney than to cheer on a protest campaign.
WFB: No.
Q: How many votes do you expect to get, conservatively speaking?
WFB: Conservatively speaking, one.
Buckley received 13 percent of the vote in a three-way race. His campaign demonstrated, three years before it became obvious to everyone else, that a conservative could appeal to northern blue-collar Democrats. It also paved the way for other jape campaigns with a literary sensibility, by Norman Mailer in New York, Hunter Thompson in Aspen, even Jello Biafra in San Francisco. To my mind it was the highlight of Buckley's career.
