New at Reason
Brian Doherty traces the path from "Burning Man" to "Burning Man, Brought to You by Whole Foods."
Comments to "New at Reason":
shecky | July 12, 2007, 12:29pm | #
A corporate presence of this kind is a significant change from prior events. Not that I'm against such things, but Burning Man for me was more a way to celebrate the things we do when we aren't trying to make money, a central theme that separated the event from being a trade show or craft fair. You know, just camping in the desert with a bunch of hedonists. Frankly, I'm surprised the event managed to avoid such things for so long.lannychiu | July 12, 2007, 12:59pm | #
on a somewhat related note. The Whole Foods CEO seems to be kind of a jerk.http://biz.yahoo.com/ap/070712/whole_foods_online_comments.html?.v=2
GILMORE | July 12, 2007, 1:41pm | #
"Aw, man, it's not cool like it used to be"I offer a hearty Fuck You, Loser to anyone who utters that nonsense.
You want untainted original coolness? Go Start Something. Dont participate. Give up and accept the fact that this is the path of all things cultural. When they get big enough, they become a company. They start acting like a company. The Greatful Dead became a corporation in 1973. The 'spontaneous order' thing works until the portapotties overflow. Then they start exchanging licencing rights for someone else to manage their waste removal. Que sera sera.
I have no pity for hippies
Brian Sorgatz | July 12, 2007, 3:07pm | #
The 'spontaneous order' thing works until the portapotties overflow. Then they start exchanging licencing rights for someone else to manage their waste removal. Que sera sera.Objection! Isn't the outsourcing of waste removal a splendid example of spontaneous order in the true Hayekian sense—rather than the uninformed hippie sense?
Warren | July 12, 2007, 3:19pm | #
GILMORE,The Greatful Dead did become a corporation. But they still managed to keep their scene cool all the way through the 80's (well up until Touch of Grey anyway). It was really a very libertarian story.
just another lurker | July 12, 2007, 4:45pm | #
I'd mentioned a couple of weeks back about the 'Resources' email BM sent out listing a dozen or so companies to buy cool shit from for the event. Well, they followed it up a few days ago by a SECOND email, with yet more companies hawking 'resources' to buy.BM is surely not anti-commerce anymore. They just want you to buy from the 'right' places. The Church of Stop Shopping indeed.
Even anti-corporate types have to accept the power of markets. If Burning Man is truly about noncommercialism, then the free market of people wandering around it will lead to that pavilion being empty.
Doctor Gulag | July 13, 2007, 4:28am | #
Sorry, but I am unable to take Burning Man or carbon offsets or any of that "grown men trying to be hip" stuff seriously due to my unfortunate condition of having a functioning brain.Perhaps I can cure this pesky condition with more television?
dirtyhippiecorporation | July 13, 2007, 1:43pm | #
Oh well then - we can't strive for anything other than the $tatus quo eh? Is that it? I mean, we can't even be having this conversation on the web without the marketing and the corporations, right? So let's all bugger off shall we? There is consuming to be done.Eric the .5b | July 13, 2007, 2:02pm | #
Burning Man? Is it that time of year, again?JTK | July 14, 2007, 3:06am | #
The best part of BM has always been the sense of being less a camper and more an astronaut; it doesn't even feel like earth. Here come the damn earthling marketers. Just hope I'm not tripping when we meet.S.A. Miller | July 14, 2007, 3:08am | #
In all seriousness, who gives a fuck about Burning Man?The Chupacabra | July 15, 2007, 3:32am | #
>>.it doesn't even feel like earth.It smells like it.
Stop pretending there's anything transcendent about hippies in the desert.
Patrick Power | July 15, 2007, 1:32pm | #
When I first went to Burning Man, I almost didn't go because of their stance on business and commerce. It made me angry that they were so opposed something so basic and good in human interaction. Now that I've been twice, I understand why business is banned, and I believe I understand why so many people are afraid of it being let in this year.I think it's an issue of honesty. Part of the modern business is to analyze and view their customers on a large scale. This includes marketing to a mythical "average" consumer. It also includes what many of us perceive as dishonest means of obtaining our interest in products and services. People are adopting DVRs in growing numbers, and those that do are watching fewer and fewer commercials. Why? Because we don't like them. With traditional television, we are not offered an opportunity to get information about products and services we find interesting. Instead, 30 seconds of lame jokes and minimal information about products, which we often don't care about, are interleaved with the shows we want to watch in such a fashion that it's tedious to ignore. You can surely see why we feel a bit tricked and bullied in this situation. It's not that the commercial is so bad as to be worth not watching the show for. It's that our choice of what advertizements we care about and when to see them has been taken from us. Advertizement (and now laws!) are pushed down our throats by companies in inappropriate and unfair ways.
It's a virtue in the business world to be aggressive, to "push into new markets". But this is not a virtue socially. Do you enjoy being in the presence of people who push their ideas and attitudes on you? Unfortunately, modern business is a lot like that pushy religious aunt who is always trying to get you to go to her church and doesn't respect the fact that you want to be able to decide for yourself whether you want to go to her church or another one or none at all. How come we laugh street preachers down when they shove their religions on us, but just bear the irritation of people on the street corners, in our newspapers, on our TVs and radios, "placed" in our movies and news broadcasts, hanging out all over the web pages we read, and generally jammed into every nook and cranny of our consciousness when they are trying to shove products and services down our throats instead of religion? Many, many businesses are engaged in a constant, less intense analogue of spam email using every medium imaginable.
On top of being constantly pressured in a disrespectful way, we are also frustrated by the obvious dishonesty we see coming from corporate PR departments. When was the last time you heard a business say "Oh man, we totally fucked up. We're really sorry." It does happen on occasion, but when it happens it's frequently "spun" to sound as good as possible even when the company itself does not believe the press release is the whole accurate story! Now consider something else: frequently we find situations where competing companies sponsor product comparisons which each show their own product as the best. If the companies were truly sponsoring honest product comparisons, then they should disagree by portraying the competing product in the favorable light as often as they disagree by protraying their own product well.
What's more, we're not even surprised that companies do these things. We take it as a given that we are going to be bullied, lied to, patronized and ignored when we have a problem. This is what we have come to expect from business. For most of us, it's not that we don't like the variety of products and services made available at low cost by modern capitalism. That part is wonderful. I am personally alive today because of advances in medicine created by capitalist businesses, and I love being alive. What I absolutely cannot stand is that businesses frequently treat us in ways that we would never dream of tolerating putting up with from our friends or family.
I think the issue is less that burners (and people in general) truly hate having the ability to buy or sell things. It's about the fact that most businesses do not treat us as intelligent and capable of deciding for ourselves whether we are interested in or want what is being sold. A huge amount of the anti-capitalist sentiment would be diminished if consumers felt like we could have rational truly two-way communication with business where we were not being ignored, patronized to or bullied. We're sick of being told what to think. We can think for ourselves, and in thinking for ourselves, we can decide what cars and laptops and bottled water we want to buy, thank you very much. Burningman gives many of us a one week per year vacation from the businesses which behave like overbearing inlaws. I think many of us feel like our mother-in-law has just been invited to go on our camping trip with us, and that she's "promised" not to badger us while she's there. We're very skeptical that she won't try and shove her views and opinions down our throats while we're trying to have a good time and kick back.
Sam M | July 17, 2007, 7:13am | #
There is always the Rainbow gathering.No port-a-johns. No commerce. Sure, it smells kind of bad and you might starve a little. But if you're into the whole purity thing... there you go.
Hugh | July 18, 2007, 2:38am | #
"...the free play of creative action, even in a corporate market context, can be interesting and important, create win-win situations, and be engines of innovative and exciting new ways to act, to accomplish, and to live. Anyone lucky enough to live in America in the 21st century knows this in their bones, even if they are loathe to admit it out loud."There's a couple of ways to read that closing paragraph.
either 1) that a corporate market context creates exciting new ways to act and accomplish, or
2) that "the free play of creative action" (including but not limited to corporate markets) *can* (but not necessarily has or will) create exciting new ways to act.
The first one I absolutely don't feel in my bones. Not even a little bit. Actually, I feel kind of the opposite down there.
The second is obviously true, but kind of trivial for bone-feeling. Yes, of course the free play of creative action has the capacity to create exciting new ways to act. It's just that corporate markets consistently manage to bollocks that potential up and make something unpleasant and even somehow dehumanizing out of it.
And I would have assumed that anyone lucky enough to live in America in the 21st century knows that in their bones, even if they are loathe to admit it out loud. But maybe I'm wrong.
John | July 19, 2007, 5:08pm | #
I always thought that people who go to Burning Man are trying to take a vaction from capitalistic pursuits. Isn't it obvious that it would be disliked even if it's necessary? The goal here should be to find a way to do BM without the need of corporate sponsorship not to embrace it because it's the most immediate solution. Marketing isn't evil but neither is wanting to take break from a norm.>>> What’s so infuriating about market capitalism to those who want to hate it? We inevitably swim in it, and any attack on it threatens to involve us in a performative contradiction. We create, we trade, we buy, we sell—-it is essential in the nature of any culture that wants to survive beyond the grimmest self-sufficiency.
amy | July 25, 2007, 10:27am | #
>>> What’s so infuriating about market capitalism to those who want to hate it? We inevitably swim in it, and any attack on it threatens to involve us in a performative contradiction. We create, we trade, we buy, we sell—-it is essential in the nature of any culture that wants to survive beyond the grimmest self-sufficiency. >>>Creating, trading, buying, selling do not constitute capitalism. Humans were creating, trading, buying and selling for tens of thousands of years before capitalism existed. What's distinctive about capitalism is having market exchange not only of goods (& services), but also of capital and of labor.
It's interesting that libertarian defenders of capitalism appear to celebrate goods markets all the time, but don't seem to mention labor and capital markets nearly as much. Maybe that's because the latter are a hell of a lot harder to defend...