Idiot vs. Idiot Box
Julian Sanchez | April 19, 2005, 9:13pm
TV Turnoff Week was always the one Adbusters campaign I thought was a perfectly fine idea: People choose to go seven days without television, and use it as a sort of conversation-starter to encourage others to do the same, get outside, read a book, talk to friends, whatever. You don't have to share the Adbusters crew's pose of pathological hatred for that hyperkinetic "vast wasteland" to think trading in a habitual infomercial viewing for Proust or the park once in a while might be healthy.
Except, naturally, they've found a way to turn what had been voluntary and innocuous into something intrusive and obnoxious: The mag is encouraging their self-styled "culture jammers" to prowl the streets with a keychain device called TV-B-Gone, a remote control universal off-switch for televisions, shutting off the tube in restaurants, bars, cafes, waiting rooms, and other public places. Sitting in the park and reading, apparently, lacked activist frission. I'm morbidly curious to see what happens when one of these proud sanitizers of the media landscape decides to enlighten the lumpenproletariat by making the local sports bar Fernsehenrein on game day.
Scott Jenks | April 19, 2005, 10:58pm | #
Wow, when I first saw the web site I thought it had to be a joke. It's for real? That is too screwed up for words.
"is our first product, and is, in fact, one of the first truly useful uses of technology. We hope you will enjoy it, as well as the vast amount of energy that it opens up in your life."
Yep, antibiotics, internal combustion, the personal computer and TV-B-Gone the amazing device that lets you turn off a TV! ( and annoy people everywhere). Thank you for freeing up vast amounts of energy in my life with your $14 REMOTE CONTROL.
"Q. What is the etiquette of turning off a tv in a public place?
(....) With TV-B-GoneTM, you have the power to turn any tv off, with others' approval."
Sure, wink. wink. the pretense of courtesy is pretty transparent. If you really had others? approval you wouldn?t need TV-B-Gone you would just ask "May I turn off the TV?" or "Can you please turn off the TV for me?"
They sold out the first production run. I hope it was an awfully small because I'd like to imagine that the market for a product that is this deeply wrong is not very large.
"A few TV-B-GoneTM universal remote controls are available now for immediate delivery at Target.com!!"
Another reason to hate Target this week.